National tourism intelligence
What visitor behaviour is telling us.
Aggregated at national level and non-identifying by design. The first measure is not traffic but the share of visitors who discover two or more emirates in the same journey.
Cross-emirate discovery
63.4%
+8.1% over 30 days
Sessions engaging with two or more emirates — the platform's north-star measure
Itineraries created
184,920
+23.6% over 30 days
Saved trips in the last 30 days
Sessions in thousands. The peak sits in the cooler months and the floor in July.
Connected services
Where these numbers come from
The platform is an orchestration layer: content from seven authorities, inventory from partners, entry from the federal authority. Every integration has an owner and an audit trail.
| Service | Category | Purpose |
|---|---|---|
| Identity & entry authority | Government | The federal authority for identity and entry — the source this platform points travellers to. |
| Air content & GDS | Travel | Live fares and seats for the flight leg of a package. |
| Accommodation availability | Travel | Rates, allotment and instant confirmation across licensed properties. |
| Attraction ticketing | Travel | Timed entry, capacity and redemption barcodes for national attractions. |
| Emirate event systems | Content | One national calendar assembled from seven authorities, with submission and approval. |
| Mapping & geocoding | Platform | The national map, proximity search and routing between emirates. |
| Meteorology service | Platform | Conditions, sea state and heat guidance shown against every outdoor listing. |
| Payment & settlement | Commerce | Cards, regional wallets and strong customer authentication, settled to partners. |
| Grounded AI layer | Platform | Retrieval over approved national content only, so the concierge answers from the record. |
| Creator & social graph | Content | Tagged posts, rights clearance at submission, and syndication back out to the networks. |
| Consent & customer data platform | Platform | Consent captured at collection, so anything without permission never enters the pipeline. |
Arabic parity, measured
Two numbers rather than one, because they are two different populations: what the platform writes itself, and what reaches it from the imported places catalogue. The test is the same for both — Arabic script actually present, and not a copy of the English.
The platform's own editorial
99.8%
1,251 / 1,254 authored strings, counted at request time
Catalogue titles
41.8%
38 / 91 active places
Catalogue summaries
28.6%
The gap is here rather than in the editorial, and it closes by running the translation pipeline over the catalogue.
Consent is captured at collection, so anything without permission never enters the analytics pipeline — as the personal data protection law requires.